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Campaign Design • Social Ads • Digital Publications • Video
Multi-Channel Awareness Campaign
Windermere Child and Family Services
Campaign Design • Social Ads • Digital Publications • Video
Windermere Child and Family Services
Windermere needed a cohesive, multi-channel campaign to raise awareness of their community services among diverse local audiences — including families, carers, and NDIS participants — across social media, email, and digital publications. The challenge was creating a unified visual identity that could flex across very different formats and audiences while remaining warm, accessible, and consistently on-brand.
Design a campaign visual system that could stretch from social media posts through to multi-page digital publications, event ads, and video — maintaining a consistent brand voice across every touchpoint. All assets needed to meet WCAG accessibility standards and be optimised for both desktop and mobile viewing. Windermere's brand palette of orange and green was central to everything, with each asset type adapting the system for its specific context.
I established a modular layout system built on Windermere's existing brand — consistent typography, colour blocking, circular graphic elements, and photography treatment that could be adapted across every format without starting from scratch. Social graphics used bold overlapping shapes and strong headlines for immediate impact at thumb-scroll speed. Publications used the same brand language but expanded into data-rich layouts that communicated impact clearly. Video assets brought the brand to life through motion and messaging.
All assets were checked for WCAG AA colour contrast. Imagery was selected to reflect the diversity of Windermere's community — including disability representation, cultural diversity, and different age groups. Digital publications were designed for screen readability with clear typographic hierarchy and sufficient spacing throughout.
Social Media Ads
A suite of social media graphics covering service promotions, community engagement, and event announcements — all using Windermere's orange, green, and white palette with consistent typographic treatment.
Four social media graphics — service promotion, awareness, fun fact series, and event advertising. All WCAG AA contrast compliant.
Video Advertisements
Animated social media video ads produced in Adobe Premiere — designed for platform-appropriate dimensions and duration, with on-brand motion graphics and captioning.
Video 1 — Social Video: Community Values
Replace src with your Vimeo embed URLhttps://player.vimeo.com/video/VIDEO_ID
Video 2 — Social Video: Fun Fact Series
Replace src with your Vimeo embed URLhttps://player.vimeo.com/video/VIDEO_ID
Video 3
Replace src with your Vimeo embed URLhttps://player.vimeo.com/video/VIDEO_ID
Video 4
Replace src with your Vimeo embed URLhttps://player.vimeo.com/video/VIDEO_ID
Four video advertisements for social media — replace each VIDEO_ID in the src attribute with your Vimeo video ID to activate the embeds.
Digital Publications and Infographics
Long-form digital publications covering internal communications, employee surveys, and consumer feedback — designed to make complex data and organisational information clear, engaging, and visually consistent with Windermere's brand.
Three digital publications — click any to expand, or download the original PDFs using the links below each.
Campaign assets were deployed across all channels on schedule. Social engagement metrics improved compared to previous campaigns and stakeholder sign-off was achieved at every stage without revision loops. The modular visual system was documented so the marketing team could apply it independently to future campaigns — extending the value of the work beyond the initial delivery.