Bluebips — Full Digital Presence

Overview

Bluebips is a fintech startup based in California that helps businesses compare merchant service providers for free. I was brought in as the sole designer and content creator to build their entire digital presence from scratch ahead of launch — covering the public website, a gated partner portal, SEO blog content, social media, and a suite of video advertisements. The project required balancing a clean, trustworthy fintech aesthetic with engaging marketing content that would connect with both business partners and end users.

Website Design

I designed the full public-facing website including the splash page and core site pages. The design needed to communicate credibility and clarity — critical in the fintech space where trust is everything. I focused on a clean visual hierarchy, strong calls to action, and a professional colour palette that balanced approachability with authority. All pages were fully responsive across desktop, tablet, and mobile.

Bluebips website — responsive across desktop and mobile, designed for clarity, trust, and conversion

Full website overview — homepage hero, features section, blog listing, and footer

SEO Content and Blog Graphics

To support Bluebips' organic search strategy, I designed and produced graphics for SEO-optimised blog posts and articles. Each piece was designed to be visually engaging within the post layout while reinforcing brand consistency. Graphics were optimised for web performance and formatted for social sharing.

SEO-optimised blog article layout — branded graphics, clean typography, and consistent visual language throughout

Partner Portal UI/UX

A core part of Bluebips' business model was onboarding partners through a dedicated portal. I designed the partner sign-up flow and the members portal interface — prioritising a smooth, low-friction experience that communicated professionalism from the first interaction. The portal UI features clear navigation, a logical sign-up flow, and a consistent visual language matching the public website.

Partner portal — sign-up page with Google and LinkedIn login (right), and the customer leads dashboard view (left)

Video Advertisements

I produced four video advertisements to support Bluebips' social media launch and ongoing digital marketing. Each video was crafted to be platform-appropriate — concise, visually dynamic, and on-brand — covering the launch announcement, a holiday greeting campaign, a promotional offer, and a LinkedIn-specific launch ad targeting professional audiences.

Four video advertisements produced for launch and ongoing social media campaigns across Facebook, Instagram, and LinkedIn.

Social Media Management

Alongside the design deliverables, I managed Bluebips' social media presence across channels — creating branded content, writing copy, scheduling posts, and maintaining a consistent visual voice that supported both the launch campaign and ongoing brand awareness. Content was tailored for each platform's audience and format requirements.

Scope at a Glance