Shen Wade Media — Full Brand and Digital Suite

Overview

Shen Wade Media is an online media company running multiple digital brands, including The Feminine Woman — one of the most widely read relationship and femininity blogs in its niche. I worked with SWM as lead designer across a comprehensive relaunch and ongoing creative engagement, covering everything from branding and website UI/UX to eBooks, eLearning courses, packaging, social media graphics, and video editing. This was a true full-service creative partnership across print, digital, and video.

Website UI/UX — The Feminine Woman

I designed multiple homepage layout options for The Feminine Woman website relaunch, presenting the SWM team with a range of visual directions before refining the chosen design through to final responsive delivery. The selected design was the team's most popular option — a clean, editorial layout that balanced content density with a warm, brand-appropriate aesthetic. All designs were fully responsive across desktop, tablet, and mobile.

The Feminine Woman website redesign — full homepage layout on laptop, showing the editorial structure, free eBook lead magnet, and social sidebar

Website design variants — three layout options presented to the SWM team showing different visual directions for the relaunch

eBook Design — Lead Magnets

A key part of SWM's growth strategy was a suite of free eBooks used as lead magnets to grow their mailing list. I designed the covers, all interior layouts, and the typographic system for each publication — producing polished resources that converted browsers into subscribers. Each eBook needed to feel premium and on-brand, positioning SWM as an authoritative and trustworthy voice in their space.

eBook and brochure design suite — “How to Become the World’s Most Attractive and Feminine Goddess” lead magnet eBook cover, “Understanding Men” brochure, and social follow card

eLearning — Commitment Control 2

I designed the full visual suite for Commitment Control 2 — one of SWM's flagship eLearning programs. This included the course cover and packaging, workbook layouts, video transcript documents, and all supplementary course materials. The design needed to feel premium and consistent, reinforcing the value of the program while making content easy to follow across multiple weeks of video lessons and exercises.

Commitment Control 2 — full eLearning course suite including cover design, workbook interior layout, and video transcript documents

Social Media — Campaign Graphics

I designed and produced social media graphics for SWM's campaigns across Facebook and other channels — including promotional sale posts, product launch announcements, and holiday campaigns. Each asset was designed for maximum impact at feed-scroll speed while remaining visually consistent with the SWM brand across multiple campaigns and product lines.

Facebook campaign graphics — Commitment Control 2 Holiday Sale promotional posts, showing four ad variants across the campaign

Outcome

The visual redesign across landing pages, digital products, and social media contributed directly to a 29% revenue increase within three months of the relaunch. Delivered across branding, web, print, digital products, and video — a true full-service creative engagement over an extended period.

Scope at a Glance